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SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that almost 85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself.

SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text. The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called “doorway pages” that are created for the sole purpose of achieving high rankings.

SEO Copywriting is a powerful form a webpage marketing that, when executed correctly, delivers many benefits. These include an increased amount of search engine popularity, more traffic and a website that excels at selling your services.

SEO Copywriting, in essence, can be described as a combination of two techniques:

  • Online Copywriting
  • Search Engine Optimization Copywriting



Copywriting is the art of writing readable text. When this is done for a business’s website, a first-rate Copywriter will produce text that:

  • Demands a customer’s attention
  • Skilfully presents the product or services
  • Encourages sales, clicks and orders

Converting website traffic into active customers is the number one goal of a Copywriter.



SEO copywriting is all about creating useful, compelling, and valuable content, which targets specific keywords so that other people will gladly promote it on social media platforms. This increases the authority and relevance of your content and improves its ranking in Major Search Engines for the selected keywords?

If the copy writer makes the use of search engine optimization, then they write website content that people and search engines love. This combination of both techniques is called SEO Copywriting.

An SEO Copywriter will research and determine which keywords and key phrases will potentially attract the most amount of website traffic. These phrases are strategically placed within the text – thereby improving a webpage’s rankings on the major search engines.


Why SEO copywriting so important?

Best SEO has the great Content. This is really exciting, because it shows your writing – how and what you write – has everything to do with customer satisfaction, search engine ranking, traffic to your blog, and financial success.

Good SEO copywriting engages your customers, makes you money and attracts incoming links.


Elements of SEO Copywriting

  • Site speed
  • Headline
  • Content
  • Meta Description
  • Keyword frequency
  • Page Links



The key is quality content

Include key phrases – But focus more on writing great content for your users. And the reason for that is not only do your readers want a good experience – they don’t want to suffer poorly-written, key phrase-stuffed content – but also the search engines want to see quality content. So yes, while you want to include SEO elements into your writing, don’t assume that more is better. The search engines are looking for what your readers are looking for – solid, quality content.

You cannot repeat a keyword 50 times on a page and expect to rank well for that keyword for the following reasons:

  • Keyword spamming greatly discourages link building.
  • It makes directory submission impossible
  • It makes search engine submission impossible
  • It alienates your target audience

If you want your site to rank well for carefully chosen keywords and phrases, the content of your site must be well-written, well-researched, informative, and rewarding for your viewers to read which is precisely why so many site owners hire professional SEO copywriters to craft the content of their sites.

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